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Thursday, August 2, 2007

Advertising & Sponsored Post

Many people will tell you that sponsored post are not effective. They will tell you that people are not interested in reading sponsored articles and that they are not worth it. A recent study has proven these naysayers completely wrong. Data provided from over 40,000 bloggers and 8,000 advertisers show that the truth is that not only do people click on sponsored posts, they also average a higher click through rated than any other form of media advertising. The exact figure given is an average click through rate of 10.545%.

The average ctr of sponsored post is much higher than that of any other forms of media advertising. Google adwords produces a click through rate of anywhere between .5% to 1.5%. Now it is definitely not good to focus all of your advertising on sponsored post. Diversification is key, but I am saying that sponsored post could prove important in a successful advertising campaign. Sponsored post produce good content to real people. It produces real, qualified traffic to your site. It been proven that people pay more attention to what they are reading than what is on the side of the site.

Before you write off sponsored post advertising, you should at least research it. I know you will find it shockingly effective.


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